Life of an Artisan

Entrepreneur Florita Escandor is a businesswoman from the Philippines who has put her regular endeavors on hold for a time in order to help Elevita artisans launch their capiz shell enterprise.  As a part of this journey, "Flor" has gained tremendous insights into the daily life of an artisan.  These are a few of her thoughts as penned in a recent note to Elevita:

"Creativity:  Before doing something it should be drawn in your mind.
Patience: Required to finish something no matter how hard it may seem.
Beauty:  The attractiveness of a piece provides important motivation.
These are all traits of the artisans we work with.  It may seem easy from the outside, but it is very complicated to do!  Artisans' life is hard.  No work no pay, no pay no rice and fish."

Elevita is very grateful to Flor for all her efforts.  We are committed to promoting this enterprise so that the women and families involved will have "pay, rice, and fish!"

This is one of the many artisans Florita is guiding through the creative process.